Tuesday, October 26, 2010

I've Moved!

Hi all, you should be automatically redirected to my new blog URL however, if you have a blocker you may not have. No worries! You can find me at www.theelefanta.com/blog.

See you there!

Sunday, October 24, 2010

Ramen Masala

I am a Jill of many traits. And on this post I'm imparting a recipe I've created that that is so cheap but soooo good. And aside from the fact that it's cheap, it not too bad to eat considering the way I've revised the way you prepare the ramen.

What you'll need:
1 package Ramen (I get Top Ramen Oriental flavor because it's the only ramen free of any animal products.)
1t Curry (I use wayyy more but I think one would suffice for normal people)
1/2t Coriander
1/2t Cayenne
1/4t Ginger
1/4t Cumin
1/4t Garam Masala
1/4t Tumeric
Ground Pepper

Salt (I use a special brand that has half the sodium of traditional salt)

What you need to do:
Traditional Ramen preparation: Boil the water, add the ramen and turn heat down to low. Let it cook for 3 minutes. Now here comes the fun part. I usually drain 3/4 of my water out of the pot to make the flavor stronger. Then add the spices and ONLY 1/4 of the seasoning packet. This not only cuts down on the calories but the sodium by 3/4! Heyyyoooo Awesome right? Now just mix it up, pour that puppy in a bowl and add salt and pepper as needed :) BON APPETITE!

I hope you enjoy that recipe as much as I do, and now I'll leave you with this adorable photo of Roscoe, snug as a bug on five layers of blankets!

Wednesday, October 13, 2010

Meatless Mondays

I recently finished up a campaign assignment for school. The assignment was to think of an issue or cause important to you and create an ad/awareness campaign for it. I chose the topic of the extremely eco-unfriendly beef industry.

Yes, I am a vegetarian, however, this campaign wasn't about trying to get others to stop eating meat. My goal concepting this campaign was simply to raise awareness of the amount of damage the beef industry has on the world through land usage, water usage and gas production. And being that my target audience was meat eaters, I had to think of a way to get their attention. One path has been taken by PETA, the in-your-face "Meat is Murder" idea. I don't believe that is effective on anyone who doesn't already think that.

I was referred to a website called Meatless Monday which is a movement attempting to simply REDUCE the amount of meat eaten to better aid human health and the health of the planet overall. This is where my whole campaign took flight. I partnered up Meatless Monday and the North American Vegetarian Society (since I think most people won't even listen to what PETA has to say at this point) and created the following campaign:

To best reach the demographic, a guerrilla campaign concept placing maroon "beef shirts" packaged similarly to products in the meat isle as a free give-away and attention getter.

Faux label to further blend in with the meat products on top of clear saranwrap. Copy gives reader a explanation of Meatless Mondays and their mission as well as some brief facts on why the beef industry is harmful.

Detail of the T-Bone tag.

Shirt among the beef products. Can you spot it? Hahah (it's a bit of a Where's Waldo!) Thanks to my roommate for being my accomplice on this photo shoot mission to Kroger.

To reach parts of our demographic that eat meat but may not be shopping at the grocer or are younger, Meatless Monday teams up with American Apparel to produce limited time "Beef Shirts" sold at their retail locations. This is a print ad featuring "The Beef Shirt" to be run in magazines like Nylon and Print.

Deli isle pull for further demographic-contact. An item normally thrown away is now easily able to slip in the consumer's pocket so they may visit the website when they're home.

It's important when attempting to change behavioral patterns to give that person a helpful alternative. Here is a small book of meatless recipes that are all fairly easy to make. This book is available to order through MeatlessMonday.com for free and shipped through the mail.

A simple layout, loose illustrations and hand-done typography keep Meatless Mondays friendly in the mind of the meat eater.

There were two other ads in this campaign that I will revisit during winter break. I think the booklet could use some work as well, color tweaks to relate a little better to the heavy maroon feeling of the beef shirt is something I'm considering. As always, I love feedback and critique!

Tuesday, October 5, 2010

Weekend of Updates and Loves

Painted the not-so-sunny-sun-room. (Finally)

Great shot of the sun shining in the living room around 4pm.

Roscoe taking it easy on my/his bed. New lamp shades!

I love the storage/drawer bench my dad build for me. It's the most functional piece in my room at the moment.

I purchased some more of the same hardware I got for my armour for my dresser. Much more elegant now me thinks!

Poor Roscoe had to go to the vet this weekend and got two shots, an ear cleaning, hair trim, nail trim then another shot for a possible allergic reaction all in one visit! He was such a big boy about it, we went to Pet People and got him a new toy. To my surprise, it's still intact and he seems to love it.

Isn't he cute?? (say yes if you know what's good for you. just kidding, but no, really.)