Further meetings and brainstorming sessions hit on topics like, What Stands Out in a School Full of Posters? My solution was clean design that only said as much as it HAD to, and BOLD graphic prints with simple type treatments. "LOVE" just seemed like a good idea. To further get people's attention, Admissions thought it would be a good idea to have each poster be a little different and to put them up one-per-day.
There was also a need for something to give to students hand picked by admissions like, RA's, orientation leaders, etc. So we came up with the idea of a hang tag to go on some special cookies. Kind of like a gift. If someone gave me cookies to try for a job, I'd definitely go to that informational meeting. Just sayin'.





Anywho, this is how it turned out. If you were confused by the posters, I'd be interested to know why. There was 8 people total that showed up to the informational meeting... Pretty disappointing but I still like the piece.
Very nice :)
ReplyDeleteI really did 'love' this campaign! It's so beautiful-- sometimes all you really need is love. I think the beatles were on to something there.
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