Tuesday, March 9, 2010

Admissions Ambassador Campaign

Yes, it was I. I was responisble for the "LOVE" posters around campus at the beginning of the semester. I know a lot of people were confused by them so I want to kind of explain the process behind them. CCAD's admissions department was in need of new tour guides "Admissions Ambassadors", and they needed to recruit a special kind of student. Through brainstorming we pinned down the main characteristic of an Admissions Ambassador as someone who really loves CCAD. Someone who would speak highly of the school and everything it has to offer. We knew this would have to be a mini-campaign to recruit.

Further meetings and brainstorming sessions hit on topics like, What Stands Out in a School Full of Posters? My solution was clean design that only said as much as it HAD to, and BOLD graphic prints with simple type treatments. "LOVE" just seemed like a good idea. To further get people's attention, Admissions thought it would be a good idea to have each poster be a little different and to put them up one-per-day.

There was also a need for something to give to students hand picked by admissions like, RA's, orientation leaders, etc. So we came up with the idea of a hang tag to go on some special cookies. Kind of like a gift. If someone gave me cookies to try for a job, I'd definitely go to that informational meeting. Just sayin'.

Anywho, this is how it turned out. If you were confused by the posters, I'd be interested to know why. There was 8 people total that showed up to the informational meeting... Pretty disappointing but I still like the piece.


  1. I really did 'love' this campaign! It's so beautiful-- sometimes all you really need is love. I think the beatles were on to something there.