Friday, March 6, 2009
Posted by Justine at 1:37 PM
I do believe I'm the only one that likes the new Snapple Logo and thus I'm here to state why.
I didn't particularly find anything in the old packaging that I didn't like but I do believe the new packaging is clean and well done. The font face used for "Snapple" is simply beautiful. The subtle "S" on the glass bottle and the "all natural" slipped into the "S" and "l" space up top were great ideas! I think most people are just offset that the "Snapple" is no longer diagonal. I'm cool with that. I think it's great that more brands are taking away that tacky "LOOK AT ME and my cluster of obnoxious colors and geometric shapes!" look.