It started with a post-it

We have this new motto for our national campaign for CCAD, "We see things a bit differently". I think it's kind of a ridiculous statement and so I've come up with this little guy based on our Art Sign. Nothin beat a monocle. NOTHING.






Fellow CCAD students and grads... If I made this into a t-shirt, would you buy one? Maybe I'll open a Screened shop.

CCAD Student Handbook

Hiya all! My lack of updates are coming from my crazy busy life as of late. My boyfriend just left Friday morning for his summer internship with Jim Henson's New York Creature Shop. Preparing for that and working full time at work and starting my new internship with Igloo Letterpress has left me with little time to get on here and update. But here I am!

This past week, work has been kind of crazy finalizing changes for the CCAD Viewbook, getting that press ready and quick last minute changes. In addition, I've been working on a concept for the new Student Handbook/Planner. The current version is a horrible, 6"x6", thick, spiral-bound booklet with bad graphics and type. The version I proposed (and got approved) is a 6.5"x9", saddle-stitch book with craft paper cover and completely new layout. Sorry for the crummy mock-up shots but our office is in a basement and the paper we print on is crap-


Cover: blank craft paper for students to sketch on (since they'll do it anyways).


Semester Schedule Block Spread.


Left lists dates, days of the week, as well as important events. Right is blank grid area to sketch, thumbnail, or draw mental notes.


Back cover has a tab 3.25" wide with year at a glance that can function as a bookmark/placeholder.

Thanks to all my CCAD comrades who helped me with the research and feedback of this process. Just have to get it done now! Hahha looking forward to seeing it printed and being used by the students!

Admissions Ambassador Campaign

Yes, it was I. I was responisble for the "LOVE" posters around campus at the beginning of the semester. I know a lot of people were confused by them so I want to kind of explain the process behind them. CCAD's admissions department was in need of new tour guides "Admissions Ambassadors", and they needed to recruit a special kind of student. Through brainstorming we pinned down the main characteristic of an Admissions Ambassador as someone who really loves CCAD. Someone who would speak highly of the school and everything it has to offer. We knew this would have to be a mini-campaign to recruit.

Further meetings and brainstorming sessions hit on topics like, What Stands Out in a School Full of Posters? My solution was clean design that only said as much as it HAD to, and BOLD graphic prints with simple type treatments. "LOVE" just seemed like a good idea. To further get people's attention, Admissions thought it would be a good idea to have each poster be a little different and to put them up one-per-day.

There was also a need for something to give to students hand picked by admissions like, RA's, orientation leaders, etc. So we came up with the idea of a hang tag to go on some special cookies. Kind of like a gift. If someone gave me cookies to try for a job, I'd definitely go to that informational meeting. Just sayin'.











Anywho, this is how it turned out. If you were confused by the posters, I'd be interested to know why. There was 8 people total that showed up to the informational meeting... Pretty disappointing but I still like the piece.

Goof

I'm finding it hard to concentrate on what I should be lately. I've just been goofing off. Tomorrow will undoubtedly be a reality check as I start my new internship. Keep me in your thoughts, I'm terrified.

CCAD's Honor's Program Branding

Hi all, here's another post of my work from work. Myself and two other designers were asked to concept some ideas for CCAD's Honor's Program. Mine was the idea chosen and I thought I'd share some of it with you.


Logo with full color, b&w, and spot color application.


Poster application.


Form application.


Tshirt design proposal.

So far it's been a pretty fun project to work on. I'm hoping the t-shirts end up just as I designed them but considering the cost it would be to create something that dynamic something tells me they're going to end up differently.

Critique and feedback is always welcomed and appreciated!

Work from Work

I'm going to start sharing some of the design work I do at my job. I'm not sure how much I'm actually allowed to show before it goes to press so I'll just post some unfinished works.

First up is a spread I'm doing for the CCAD Viewbook. The Viewbook is a publication sent out to prospective students to showcase what the school is all about. Pretty important piece. This spread is designed to convey the intimate atmosphere of CCAD. I took our campus buildings and drew them in illustrator, then printed them, cut them out and had our wonderful photographer take a shot of them.


Photo Credit: Pei-Yin Chen

I'll be posting more work throughout the week as well as my finished West Elm Catalog.

Saturday Morning Art Class

This is a poster design for my job at CCAD for what they call "SMAC" which is the Saturday Morning Art Classes. It's basically a program for kids grades 1-12 who can sign up for classes like Drawing, Painting, etc.